About Doves

The Doves Group as one of the largest funeral directing companies in Southern Africa is a major role player in the progressive
development of the funeral industry in this part of the world. As a founder member of the National Funeral Directors Association (NFDA) and the Funeral Federation of South Africa (FFSA) it has influenced the present day structure of the industry. .

Company Purpose

• The foremost funeral brand in South Africa.
• Delivers a service that will be a celebration of life.
• Creates an environment where our people can grow.
• Provides innovative funeral related services and products to all   South African communities.
• Exploits the full extent of the funeral value chain for the benefit
  of all our stakeholders.

Vision & Mission

Our vision is to be the foremost funeral brand in South Africa.
Our mission is delivering a service as a celebration of life to all our stakeholders, clients and employees.

We will achieve this by:

• Satisfying shareholders expectations.
• Exploiting the full potential of the funeral value-chain.
• Create an environment where our people can learn and grow
• Providing innovative funeral related services and products to    all South African communities.

Strategic Objectives

• To develop our people.
• To become the leading funeral brand across all markets.
• To increase the diversity of our income streams.
• To establish a commercial business partnership network.
• To implement efficient and cost-effective business     processes.

Company Background

The name Doves exists since 1883 with the funeral directing office in Durban.

The Group was established during 1959 when Homes Trust Funeral Services (Pty) Ltd, a wholly owned subsidiary of metropolitan Life (the then Homes Trust), was formed. Through a series of acquisitions, well-respected funeral directors such as Goodall & Williams, Doves, Doves & Adlam Reid and Jones & Rice were acquired. During the seventies, Saffas (South African Federation of Funeral Assurance Societies) also became part of Homes Trust Funeral Services and a large number of Saffas funeral directors were added to the list of branches.

In 1989 the senior management purchased the company from Metropolitan Life and changed its name to HT Group (Pty) Ltd (HTG). In 1993 Doves established its own insurance company, HTG Life limited, now known as Union Life.

In the company's continued strive to provide comfort and care to all South Africans (as embodied in our company motto – Giving comfort. Taking care) but as a national company - with one set of service standards and objectives countrywide - the different business units were amalgamated under one brand name early in 2004: Doves.

In 2006 NUMSA Investment Company acquired 100% shareholding in Doves.


• Trust • Respect • Honesty • Innovation • Legendary Service

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  Doves Group (PTY) LTD Reg. No. 1997 / 000676 / 07 | An Authorized Financial Provider FSP: 40442
Union Life, a subsidiary company of Doves, is an approved financial services provider.

Copyright: Doves Group